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Weekly View · WK20-WK24Amazon Advertising Dashboard

Weekly Performance Pulse

Most recent week first, with five-week context and action guidance.

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Selected Week Snapshot
Marketplace Sales
Ad Sales
Organic Ratio
Total ACOS
Total ROAS
Ad Spend
YoY Product Sales
N/A
Not in source
Conversion Rate
Five-Week Sales Context
Marketplace, ad-attributed, and organic sales from the source screenshot.
Selected Week Mix
Paid vs organic contribution for the selected week.
Weekly Manager Readout

Five-Week Trend

Demand softened after WK22 while efficiency became volatile.

Organic Ratio vs Marketplace Sales
Organic ratio rose in WK24, but total sales declined.
Trend read: WK24 organic ratio improved to 90.37%, but marketplace sales dropped to $2.2K. This is a mix-shift risk, not a clean organic-growth signal.
Efficiency Check
ACOS rose sharply as sales softened.
Efficiency read: WK24 ACOS reached 50.27% and ROAS fell to 1.99. The account needs tighter query control, but spend is small enough that the next move should be surgical, not a broad stop.
Weekly Table
WeekMarketplace SalesAd SalesOrganic SalesOrganic RatioSpendACOSROASCommentary

Next Week Focus

Action plan based on WK24 and the five-week context.

01

Stabilize ad sales first

Ad sales fell from $767 in WK23 to $215 in WK24. Rebuild only the best SP traffic before adding new volume.

  • Audit top spend targets and search terms.
  • Keep bids where sales are proven.
  • Pause or cap non-converting queries.
02

Protect margin with a tighter ACOS range

ACOS moved from 30.94% to 50.27%. Next week should aim for controlled recovery, not maximum reach.

  • Operate near 25-35% ACOS on active SP.
  • Separate exact/core from discovery.
  • Use budgets to prevent inefficient spillover.
03

Validate organic mix quality

Organic ratio rose because ad sales compressed. Total organic dollars also declined from $2,583 to $2,016.

  • Do not call WK24 an organic win.
  • Watch total product sales and units.
  • Rebuild paid support around converting items.
Improvement Areas

Coverage

Sponsored Products is the entire spend mix in the source data. Keep SP tight, then consider limited Sponsored Brands or video once core efficiency is stabilized.

Conversion

CVR slipped from 10.0% in WK22 to 4.7% in WK24. Review product pages, pricing, coupon visibility, and traffic quality before scaling.

Measurement

Judge next week by marketplace-sales recovery, ad-sales recovery, and ACOS moderation together. ACOS alone will understate the demand problem.

Next Week Target

Recover ad sales above $350 while pulling ACOS back toward 25-35%.

The account is small and volatile, so the goal is controlled stabilization: reduce waste, keep proven SP traffic live, and confirm whether organic sales can recover alongside paid sales.

Stabilize salesCut waste surgically25-35% ACOS targetSP core first